When thoughtfully assembled, your wardrobe—or even a single outfit—becomes a strategic asset. Whether you're dressing for a black-tie gala, preparing for a crucial presentation, or refreshing your weekend wardrobe, I provide styling expertise to ensure every look communicates polish and ease.
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Sometimes, the most strategic move is stepping back and letting an expert handle the details. By taking a sabbatical from style decisions, you create space to focus on your strengths—while I elevate your brand by curating your style.
STYLING LEADERS, SHAPING BRANDS
Leveraging a 20+ year career in brand marketing—where I built beloved consumer brands like Williams-Sonoma, Peet’s Coffee, and PayPal—I now help executives across the country elevate their personal brands by dressing strategically for both high-profile events and everyday life.
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Just as I once used business guardrails to define a company’s focus, I now develop style guardrails to guide clients toward clothing and accessories that harmonize with their unique coloring, features, and body architecture. When you wear pieces that truly complement you, it looks like they were made for you—projecting confidence and strengthening both your personal and professional brand.
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Explore my work and insights:
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WORKING TOGETHER
While I’m based in the San Francisco Bay Area, I work with men and women nationwide, beginning with a Google Meet session. My approach is designed for efficiency and flexibility—I primarily source items from online retailers and provide tailored recommendations, allowing clients to place their own orders. This lets them try on pieces at home, evaluating fit at their own pace and alongside their existing wardrobe.
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In addition to virtual services, I’m available for in-person styling and wardrobe assessments upon request. Whether virtual or in-person, I collaborate closely with clients to develop solutions that fit their unique needs.
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Physician in AZ
"I want to look my best at events, but my work wardrobe doesn’t always translate to social settings. With my busy schedule, I don’t have time to burn searching for clothes. Enter Hayden—she quickly finds pieces that suit my coloring, frame and style, and I genuinely love wearing them."
Executive in IL
"I love to shop, but I often get stuck when it comes to putting an outfit together. Hayden doesn’t just recommend individual pieces—she shows me how the entire look works, including shoes and accessories. She has a thoughtful rationale behind every item she suggests. Her process, and the looks she has created for me, make me feel confident."
Founder in CA
"Hayden creates stylish outfits from pieces I already own, understanding that while I enjoy adding new items to my wardrobe, I often have plenty of great options that just need to be reimagined. When she does suggest new additions, she shows me how to maximize their wear."